Calls for papers

International Journal of Sport Management and Marketing

Special Issue on: “The Attraction of Sport”

Guest Editor: Dr. Damon P. S. Andrew, The University of Tennessee, USA

[For a more detailed description which includes a complete set of citations indicating the full breadth of the topic and giving examples, please click here]

Few would deny that one of the primary factors responsible for sport’s rapid industrial growth is its attraction to participants, spectators, sponsors, employees, and stakeholders. Sport’s attraction to participants is evidenced by over $89 billion of sporting goods purchases in 2005.

Sport marketing scholars have explored sport’s attraction to spectators both theoretically and empirically. Additional streams of research have developed concerning sponsor attraction to sport, including the fit between a sponsor’s brand and the associated sporting event. Organisational behaviour research has investigated several psychological constructs related to employee attraction to sport such as perceived organisational prestige and organisational commitment. Research has also targeted the economic impact and non-economic impact of sport that influences its attractiveness to stakeholders.

The aim of this special issue is to devote further attention to the attraction of sport to all associated entities. As such, manuscript submissions are encouraged concerning the areas identified above as well other areas tangentially related to the broad topic of “the attraction of sport”. Subject Coverage
Suitable topics include but are not limited to:

• Organisational behaviour
• Organisational theory
• Human resource management
• Sport marketing
• Consumer behaviour
• Sponsorship, advertising and licensing
• Sport economics
• Sport finance
• Sport communication

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

The deadline date for submission is: 1 March 2007