Calls for papers

 

International Journal of Services Technology and Management

 

Special Issue on: "Application of Business Intelligence to Customer Relationship Management"

Guest Editor:
Dr. Henry C.W. Lau, The Hong Kong Polytechnic University, Hong Kong

In today’s globally competitive industries, high-quality products play an important role in achieving customer satisfaction, and customer retention is always the best way to survive in an enterprise. Due to the increasing awareness of customer relationship management, it is important that companies are able to understand all aspects of internal operations and external environment with latest technologies and approaches.

This special issue invites the submission of full length and short correspondence papers. It will embrace the latest research and application of different business intelligence technologies on customer relationship management. It will include the latest research results and efforts at different levels including customer segmentation and retention, purchasing behaviour prediction and knowledge management in e-commerce. Prospective papers should be unpublished and present novel, fundamental research offering innovative contributions either from a methodological or an application perspective.

Subject Coverage
Topics of interests include, but are not limited to:

• Customer relationship management
• Purchasing behaviour prediction
• Knowledge management in e-commerce
• Customer segmentation systems
• Application of business intelligence tools for customer retention

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Paper submission by prospective authors : 30 July 2007

Communication of results of peer review to authors : 30 September 2007

Final manuscript submission : 30 November 2007