Forthcoming Articles

International Journal of Electronic Customer Relationship Management

International Journal of Electronic Customer Relationship Management (IJECRM)

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International Journal of Electronic Customer Relationship Management (One paper in press)

Regular Issues

  • CLICK & PAY: discovering impact inside e-commerce shopper personality   Order a copy of this article
    by Undang Juju, Nofrizal , Nuradli Ridzwan Shah Mohd Dali, Afvan Aquino, Aznuriyandi , Rafidianto Wibisono 
    Abstract: Currently, studies on the influence of consumer personality in driving willingness to pay for products in e-commerce are limited. Therefore, the purpose of this study explores the factors that influence consumers' willingness to pay in online commerce, focusing on personality traits and four key variables: social status, FOMO, hedonism, and brand love. Surveying 654 online shoppers and using structural equation modeling, this study found that hedonism, FOMO, and social status significantly influence willingness to pay and brand loyalty. While social status does not directly affect brand love, FOMO directly affects willingness to pay, with brand love and hedonism acting as strong mediators in this relationship.
    Keywords: brand love; status social; hedonism; willingness to pay; WTP; e-commerce; FOMO.
    DOI: 10.1504/IJECRM.2026.10074260