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International Journal of Technology Management
2004 Vol.28 No.1
Special Issue on Marketing of Technology Oriented Products and Services
Guest Editors: Professor Naresh K. Malhotra, Professor Alka V. Citrin and Professor G. Shainesh
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Special Issue on Marketing of Technology Oriented Products and Services
Guest Editors: Professor Naresh K. Malhotra, Professor Alka V. Citrin and Professor G. Shainesh
![]() |