Calls for papers

 

International Journal of Technology Marketing

 

Special Issue on: "Challenges and Opportunities in Marketing in the Contemporary Technological Environment"

Guest Editors:
Dr. Costas Assimakopoulos, Technological Educational Institute of Thessaloniki, Greece
Dr. Giacomo Del Chiappa, University of Sassari, Italy

In recent decades, information and communication technologies (ICTs), the internet, mobile and social media marketing have radically and unforeseeably changed society as a whole, especially since the Internet of Things emerged, making available multidimensional sets of data which are known as big data. The digital revolution and the convergence of information and communication technologies have ignited the development of new communication grids, thus challenging the marketing strategies and business models of companies in any sector with new opportunities and threats.

Currently, technology and the internet, as used through any device, provides companies with new venues and platforms to be used fo pricing, distribution, promotion and product policies. Technologies and the internet can be used for customer acquisition and profiling, customer engagement, brand reinforcement, reputation and image building, monitoring and complaint management, the co-creation of new products/services with consumers, quality control, analysis of competitive strategies and many others strategic purposes. Broadly, the contemporary technological environment has transformed the relationships in any B2B (business to business), B2C (business to consumer), C2C (consumer to consumer) or G2C (government to citizen) context.

In such a scenario, this special issue aims to provide a forum for original papers covering contemporary digital and technological marketing in any B2B, B2C, C2C and G2C context.

The issue will partially carry revised and substantially extended versions of selected papers presented at the 2^nd International Conference on Contemporary Marketing Issues (ICCMI 2014). However, any researcher who would be interested in this special issue is strongly encouraged to submit an original paper covering one of the following suggested topics.

Subject Coverage
Suitable topics include, but are not limited to, the following:

• Social media marketing
• Mobile marketing
• Internet marketing and e-commerce
• B2B marketing
• B2C marketing
• C2C marketing
• G2C marketing
• Customer relationship management
• E-marketing in small and medium-sized enterprises (SMEs)
• Online marketing in developing countries
• Digital and social media marketing in the tourism sector
• Online customer service
• E-complaining consumer behavior
• E-complimenting consumer behavior
• Online co-creation and co-innovation
• E-commerce
• Social commerce
• Web design and usability
• Consumers' online search information behavior
• Political/legal issues and agendas in the digital-technology marketing era
• Digital business ecosystem
• Smart cities and smart tourism destinations

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written)

All papers are refereed through a double blind process.

All papers must be submitted online. Please read our Submitting articles page

Important Dates

Submission of papers: 15 February, 2015

Notification of acceptance: 15 April, 2015