Calls for papers

 

International Journal of Business and Globalisation

 

Special Issue on: "The Technology Revolution in Marketing Management Processes"

Guest Editor:
Prof. Edyta Rudawska, University of Szczecin, Poland

Today, rapidly changing technologies, unlimited access to information and global competition are a source of new challenges for companies operating in the market and also for the marketing concept itself. Additionally, uncertainty and risk, which are a natural part of contemporary market realities, make traditional marketing rules insufficient. This therefore implies the necessity to look for new ways for achieving competitive advantage.

Marketing is an area of company activity that has undergone many changes in the last decade. New communication tools, ensuring interactivity in processes, new ways of cooperation with customers, new ways of reaching customers, creating offers and value for customers, etc. are an effect of the information revolution in the sphere of marketing.

In the near future we can expect next new trends, and as a consequence new opportunities, business models and concepts. This special issue is dedicated to the influence of the technology revolution on marketing theory and practice.

Subject Coverage
Suitable topics include, but are not limited to, the following:

• New business models influenced by technological innovation
• New marketing concepts, e.g. experiential marketing, buzz marketing, augmented reality, neuromarketing, prosumption, gamification
• New trends in creating value proposition for customers
• Marketing in the informative society
• Inbound marketing
• The role of new technologies in internal marketing
• Consumers in the informative society
• Changes in organisation of marketing functions: new marketing professions, new organisational structures
• Information technologies in search of new business opportunities

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

Important Dates

Manuscripts due by: 30 April, 2015

Notification to authors: 30 July, 2015

Final versions due by: 30 October, 2015