Calls for papers

 

International Journal of Chinese Culture and Management

 

Special Issue on: "Marketing Development and Changes in China"

Guest Editor:
Dr. Yichen Liao, Wuhan University, China

Since initiating market reforms in 1978, China has shifted from a centrally planned economy to a market-based economy and experienced rapid economic and social development. China has now become one of the most significant global markets. China’s market is different from the markets of the western world and has its own characteristics. The market economy in China is still incomplete and lacking in regulations.

Researchers have been exploring ways to combine China’s long and rich culture with marketing theories and seeking values and applications in the Chinese market. This special issue will focus on marketing development and changes in China. The issue welcomes papers studying various marketing issues reflecting Chinese traditional culture.

Subject Coverage
Suitable topics include, but are not limited to, the following:

• Chinese traditional culture and marketing
• Luxury marketing in China
• New generation of Chinese consumer behaviour
• Cross-cultural comparisons of consumer behaviour
• Marketing development in China

Notes for Prospective Authors


Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.


Important Dates


Manuscripts due by: 1 August, 2016

Notification to authors: 1 October, 2016

Final versions due by: 1 January, 2017