Forthcoming and Online First Articles

International Journal of Entrepreneurial Venturing

International Journal of Entrepreneurial Venturing (IJEV)

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International Journal of Entrepreneurial Venturing (2 papers in press)

Regular Issues

  • Demystifying the Factors Influencing the Fear of Failure Towards Entrepreneurial Behaviour: Comparative Insights Between pre-COVID-19 and post-COVID-19 Period   Order a copy of this article
    by Md. Noor Un Nabi, Mohammad Awal Hossen, Fatema Tuj Zohora, Md. Nur Alam, S.M. Misbauddin 
    Abstract: This paper focuses on finding the factors of fear of failure (FoF) that influence aversive behaviour towards entrepreneurship in the pre-COVID-19 and post-COVID-19 periods. The study has used a deductive research design to portray the structural relationship between FoF and avoidance behaviour toward entrepreneurship. We took the responses using the developed FoF scale and entrepreneurship avoidance behaviour from the 330 university students of Bangladesh in early 2020 and after the COVID-19 situation in early 2023. The findings highlight that in the pandemic, all the factors of FoF reinforce aversive consequences that influence the avoidance behaviour of students. In the post-COVID-19 period, the FoF factors have more detrimental effects on entrepreneurial behaviour than in the pre-COVID-19 period. The research findings have implications for academics and policymakers to devise remedial factors to minimise the fear factors and engage students in entrepreneurship during adverse situations.
    Keywords: Fear of failure; University students; Entrepreneurship; Avoidance behavior; Aversive consequences; COVID-19.
    DOI: 10.1504/IJEV.2024.10067409
     
  • Implementation of Game Elements in Online Business related to Fashion   Order a copy of this article
    by Negin Sangari, Paria Fashami, Feria Rezaeian, Shib Sankar Sana, Neda Abdolvand 
    Abstract: The gamification criteria based on the crisp analysis algorithm and the K-mean for clustering are studied. The calculation of the customer lifetime value (CLV) based on the recency frequency monetary variable (RFMV) model including purchase recency, purchase frequency, purchase monetary, and purchase variety, weight using Shannon index, as well as the diagnostic analysis in three cluster segments and their lifetime value. Additionally, we develop the consideration of gamification as a tool that online businesses can apply to boost CLV and increase online sales, especially clothing and footwear industry. The approximate volume of the sample includes all customers who follow the company’s Instagram profile (242 customers). The findings indicate that gamification can greatly influence RFMV criteria and thus increase CLV. The final clustering shows that if gamification can offer the right mechanics by identifying the audience types, it can identify the most accurate motivations and thereby increase the CLV.
    Keywords: customer lifetime value; CLV; gamification; data mining; recency frequency monetary variable; RFMV; clustering.
    DOI: 10.1504/IJEV.2024.10067747