Forthcoming Articles

International Journal of Markets and Business Systems

International Journal of Markets and Business Systems (IJMABS)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Markets and Business Systems (3 papers in press)

Regular Issues

  • Impact of corporate governance and underwriter reputation on IPO underpricing: an Indian market perspective   Order a copy of this article
    by Abhrajit Sarkar, Ayush Kumar, Rajan Pandey 
    Abstract: This paper examines the impact of corporate governance and underwriters reputation on initial public offering (IPO) underpricing among firms offering IPOs in the Indian equity market. To capture the impact of corporate governance mechanisms on initial returns, we have analysed 338 underpriced IPOs from 2003 to 2019. Our findings suggest that director independence and the underwriters reputation are negatively and significantly associated with the underpricing of IPOs. We also find evidence suggesting a positive but statistically insignificant association between CEO duality and the extent of underpricing. This paper examines the intricate interplay among IPO underpricing, underwriter reputation, CEO Duality, and the independent fraction of directors. It underscores the pivotal role of governance dynamics and underwriters reputations in influencing underpricing levels within the Indian market.
    Keywords: IPO; initial public offering; underpricing; board structure; economic policy; corporate governance; independent directors; Indian equity market; board independence.
    DOI: 10.1504/IJMABS.2026.10074581
     
  • Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop   Order a copy of this article
    by Dumadi, Catur Raharjo Febrayanto, Lintang Prahita Ningarum 
    Abstract: This study aims to analyse the effects of: 1) Branding strategy on customer loyalty; 2) Consumer satisfaction on customer loyalty, 3) Consumer behaviour on customer loyalty; and 4) Branding strategy, satisfaction and consumer behaviour simultaneously on customer loyalty. The population includes all consumers who purchased from Mega Easy Losari Seblak Shop during September-November, with an average of 1575 buyers per month. Using the Slovin formula and incidental sampling, 94 respondents were selected. Primary data were obtained through questionnaires, and hypothesis testing was conducted using SPSS 25. Theoretical foundations include branding strategy, consumer satisfaction, consumer behaviour, and customer loyalty. The results indicate that: 1) Branding strategy; 2) Consumer satisfaction; 3) Consumer behaviour each significantly affect customer loyalty, and 4) All three variables together also have a significant simultaneous effect on customer loyalty at Mega Easy Losari Seblak Shop.
    Keywords: branding strategy; brand image; brand equity; marketing communication; service quality; consumer perception; consumer satisfaction; consumer behaviour; customer loyalty; repurchase intention.
    DOI: 10.1504/IJMABS.2026.10074821
     
  • Modelling asymmetric customer behaviour in local small coffee shops: a principal agent approach to pricing optimisation   Order a copy of this article
    by Nabila Putri Fadhilah, Maura Adzraa Shabrina, Alesha Nazwa Aliviana, Nazhwa Dytha Hermawan 
    Abstract: This study investigates the impact of asymmetric information on pricing and facility planning decisions in independent coffee shops. By applying Principal Agent Theory, the research models how shop owners (principals) make decisions without knowing whether customers (agents) intend to dine in or take away. Using incentive compatible and individual participation constraints (IPCs), two pricing scenarios, dine-in and takeaway pricing packages are formulated and compared through expected revenue analysis. Results show that dine-in pricing consistently yields higher revenue across varying customer behaviours, particularly as the dine-in probability increases. This finding suggests that strategically segmenting pricing based on customer intention can bridge the information gap, optimise resource allocation, and enhance profitability in small service enterprises. The study offers a practical decision-making framework that is especially relevant for businesses with limited access to behavioural data analytics.
    Keywords: asymmetric information; coffee pricing; customer behaviour; dine in vs. takeaway; incentive design; expected revenue; segmented pricing; small business; Wi-Fi strategy; principal-agent.
    DOI: 10.1504/IJMABS.2026.10075098
     

 

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