Forthcoming Articles

International Journal of Teaching and Case Studies

International Journal of Teaching and Case Studies (IJTCS)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Teaching and Case Studies (4 papers in press)

Regular Issues

  • Navigating internationalisation: step-by-step expansion vs. born-global strategy in the SquadEasy case   Order a copy of this article
    by Catherine Lejealle 
    Abstract: Founded in 2014 by French entrepreneur Brice Chapignac, SquadEasy is a platform aimed at strengthening team cohesion and boosting employee engagement through activities centred on physical wellness and eco-friendly challenges. From the outset, Chapignac had envisioned expanding the company on an international scale. This case study analyses the strategic choice between adopting the Uppsala model of incremental internationalisation and embracing a born-global approach. It evaluates both internal and external factors that support a born-global strategy. Additionally, the study examines the selection of market entry modes and the role of digital technologies, particularly social media, in facilitating international growth. Finally, it assesses the economic, social and environmental risks of the born-global strategy.
    Keywords: internationalisation; born-global; Uppsala model; international new venture; entry mode.
    DOI: 10.1504/IJTCS.2025.10069927
     
  • Case study narrative: is business creation different for disabled entrepreneurs?   Order a copy of this article
    by Julien Billion, Catherine Lejealle, Claire Doussard, David Duchamp 
    Abstract: This case study provides a comprehensive understanding of persons with disabilities (PWD), with a specific focus on entrepreneurs with disabilities (EWD). Emmanuelle Charbit, the Head of Hup Entrepreneurs a French association dedicated to supporting EWD faced a pivotal moment in April 2025 as she prepared to onboard new colleagues. Eager to strengthen the support her organisation offers, she sought a deeper understanding of the specificities, challenges, and strategies that characterise the entrepreneurial journeys of EWD. This case study uses effectuation theory as a conceptual lens to examine the practices and reasoning of disabled entrepreneurs, shedding light on how they navigate uncertainty and leverage available means. Through this analysis, it provides Emmanuelle Charbit with valuable insights to train her new team members, improve internal practices, and ultimately foster a more inclusive and responsive support ecosystem for entrepreneurs with disabilities.
    Keywords: entrepreneur; disability; effectuation theory; means; imagination.
    DOI: 10.1504/IJTCS.2026.10074002
     
  • A sustainable stakeholder leap into social capital   Order a copy of this article
    by Hoi-man Brandon Ng 
    Abstract: Hong Kong Seeing Eye Dog Services (HKSEDS), a non-governmental organisation (NGO) founded in 2012, advances social inclusion by providing internationally accredited guide dogs for the visually impaired and therapeutic companion dogs for marginalised communities, including the elderly, youth and inmates. Through strategic global-local partnerships, rigorous breeding and training standards and innovative dog welfare initiatives, HKSEDS exemplifies professionalism in animal-assisted intervention. Its collaborative ecosystem, spanning NGOs, government agencies, corporations and volunteers, demonstrates how social capital drives transformative inclusivity. Despite its achievements, HKSEDS faces sociocultural barriers, such as public misconceptions about guide dogs, and persistent funding constraints amid post-pandemic economic pressures. These hurdles underscore the salience of strategic stakeholder engagement in sustaining its vision and mission. This case offers insights into non-profit management and community-driven advocacy.
    Keywords: animal-assisted intervention; NGO; non-profit; social inclusion; social capital; stakeholder salience; Hong Kong.
    DOI: 10.1504/IJTCS.2026.10074293
     
  • The Apple-Hermes co-branding collaboration: a teaching case study on brand diversification in luxury fashion   Order a copy of this article
    by Jinju Heo 
    Abstract: This teaching case explores the partnership behind the Apple Watch Hermes, an unprecedented collaboration between two multinational firms from distinct industries luxury fashion and technology. Central to the case is Jean-Jacques Attali, Hermes Chief Brand Manager, who navigates complex negotiations and strategic dilemmas with Apple, despite internal resistance and differing perceptions of brand value. The narrative highlights Attalis resilience and innovative leadership in overcoming organisational and political barriers, resulting in eight successful series of Apple Hermes Watches. The case illustrates key organisational theories, leadership practices, and challenges associated with cross-industry brand diversification. It emphasises strategic decision-making processes required to innovate without historical benchmarks, particularly addressing adjacent and non-market strategies. This analysis serves as a valuable resource for understanding the dynamics of strategic partnerships, brand management, innovation leadership, and organisational agility within the luxury and technology sectors.
    Keywords: Apple Watch Hermès; brand diversification; co-branding; luxury branding; luxury fashion; luxury innovation; cross-industry collaboration; innovation strategy; organisational leadership.
    DOI: 10.1504/IJTCS.2026.10074325
     

 

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