Key performance indicators for enhancing the export potential of Indian carpet industry
by Navneet Gera
Global Business and Economics Review (GBER), Vol. 21, No. 6, 2019

Abstract: The research aims to study the mediating effect of export commitment between the relationship of export knowledge and export performance. The study considers the determinants of export performance whereas the unit of analysis is the individual carpet exporting firm. Primary data has been collected through a questionnaire with leading exporters in the carpet industry, besides an interview with the officials of export promotion council and trade policy experts. A theoretical model has been developed and tested using primary data obtained from a sample survey of exporting firms drawn from key carpet exporters from Bhadohi (UP) and Panipat (Haryana). A quantitative analysis was performed using confirmatory factor analysis (CFA) and, due to covariate nature of the proposed research model, structural equation modelling (SEM) has been applied to evaluate the research hypotheses. Export knowledge has positive influence on export strategy. The results support that the export performance is dependent on export strategy, export knowledge and export commitment. The results clearly explain the role of export commitment as mediating variable between export knowledge and export performance.

Online publication date: Mon, 30-Sep-2019

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