Modelling the purchase intention of millennial and Generation X consumers, towards refurbished mobile phones in India Online publication date: Thu, 16-Jan-2020
by Prathamesh Mhatre; Hosur Srinivasan Srivatsa
International Journal of Green Economics (IJGE), Vol. 13, No. 3/4, 2019
Abstract: In the midst of worldwide environmental concern, many companies have started implementing refurbishing, recycling and reuse strategies. This paper discusses refurbished mobile phones in particular, which have seen a 41% year-on-year growth in Indian markets for 2018. To develop strategies for promotion, advertisement and customer retention, the purchase intention of customers must be understood. This paper focuses on identifying the determinants that influence consumers' intention to buy refurbished mobile phones and further examines the differences in the purchase intention of millennial and Generation X consumers by using Structural Equation Modelling. The results for millennials show that product knowledge, perceived risk, attitude towards refurbishment and subjective norm significantly impact their purchase intention. Attitude towards refurbishment, perceived risk and perceived benefit have a significant impact on the purchase intention of Generation X consumers.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Green Economics (IJGE):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook