Islamic marketing, consumer empowerment and sustainable development: better concepts, better markets, better policies
by Ömer Torlak
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 4, No. 2, 2019

Abstract: Islamic marketing has vast implications for providing a constructively alternative paradigm for marketing research. This is especially so at a time when business studies are expected to contribute to the fight against many socio-economic issues, including climate change. Without a conceptual revisiting of the term of itself, it would fall behind its potential. This article is an attempt to reveal the critical role of historical approach in marketing studies as well as social sciences in general. The adjective of 'Islamic' amalgamates workable morality, masqueraded universalities and novel experiences in itself.

Online publication date: Fri, 17-Jan-2020

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