Using multicriteria decision analysis to evaluate the effect of digital transformation on organisational performance: evidence from Greek tourism SMEs
by Dimitrios Mitroulis; Fotis Kitsios
International Journal of Decision Support Systems (IJDSS), Vol. 4, No. 2, 2019

Abstract: The phenomenon of digital transformation has changed the traditional economy, leading to valuable changes in the tourism industry. The implementation of new digital technologies could enable tourism firms' transformation and improve organisational performance. Although the prior literature discusses the benefits of digital transformation, the measurement of its impact on organisational performance is still vague. Thus, the aim of this study is to evaluate the level of CEOs, CIOs and other senior executives' satisfaction from digital transformation and its effects on performance. A multicriteria user satisfaction analysis was applied to measure executives' satisfaction. The results revealed that the average level of overall satisfaction is high indicating that CIOs and other senior executives are somehow satisfied regarding the effects of digital transformation on organisational performance in the Greek tourism industry. However, they should pay attention to some aspects in order to improve strategic planning of digital transformation and increase the organisational performance.

Online publication date: Mon, 20-Jan-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Decision Support Systems (IJDSS):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com