Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention
by Josefer De Lima Souza; Vilmar Antonio Gonçalves Tondolo; Aléssio Bessa Sarquis; André Andrade Longaray; Rosana Da Rosa Portella Tondolo; Larissa Martinatto Da Costa
International Journal of Business Environment (IJBE), Vol. 11, No. 1, 2020

Abstract: The study analysed the effect of perceived value, risk, attitude and environmental consciousness on the purchase intention of university students for remanufactured computers. This is a cross-sectional quantitative study. Data were collected by questionnaire; 241 students from different institutions of higher education participated. The main analysis techniques used were Pearson correlation analysis and multiple regression modelling. The results showed that there is a strong association between the constructs purchase intention and consumer attitude and a moderate association with perceived value. The results of the regression analysis indicate that the constructs consumer attitude, perceived value and risk predict 66.2% of the intention to purchase remanufactured computers. The study contribute to the literature by analysing several constructs related to the purchase intention of consumers of remanufactured computers and giving a social direction to the study of remanufacturing

Online publication date: Mon, 02-Mar-2020

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