Revenue generation in professional sport: a diagnostic analysis
by Norman J. O'Reilly, John P. Nadeau
International Journal of Sport Management and Marketing (IJSMM), Vol. 1, No. 4, 2006

Abstract: Consistent with the literature, the current research suggests that a myriad of factors contribute to the revenue generation ability of major professional sport teams. Diagnostic analysis on the 2002–2003 National Hockey League, National Basketball Association, National Football League, and Major League Baseball seasons uncovers the antecedents of a measured deviation. Over 35 potential independent variables were identified and reduced to 13 factors. Linear regression identifies eight factors significantly related to revenue generation; namely Home Game Experience, Heritage, Market Support, Winning, Competition, Market Characteristics, Market Age and Radio Appeal. Results suggest that product and place considerations are most important in achieving revenue while promotion and price considerations play only a minor role. In this regard, managers of professional sport teams are provided with guidance. Recommendations for future work include alternate ways of operationalising variables and developing a more sophisticated model to represent both direct and indirect relationships.

Online publication date: Tue, 01-Aug-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com