What customers want from smart devices: investigating explicitly judged and implicitly derived success factors
by Kyungdoh Kim; Changsoo Ok; Robert W. Proctor
International Journal of Mobile Communications (IJMC), Vol. 18, No. 2, 2020

Abstract: Smart devices are gaining popularity, and success of such products requires understanding customer requirements. To investigate success factors of smart devices, we conducted two survey studies regarding cell phones, tablet computers, and laptop computers. First, we determined explicit judgements of success factors through pairwise comparison of various factors. Second, we derived success factors implicitly by having users evaluate their own smart devices. Finally, we compared these two results and finalised the success factors for smart devices, which include the following. People want to repurchase innovative smart devices with good design. Products with competitive advantage and good usability that meet customer needs are recommended by individuals who have used them. Also, products with good market conditions will typically succeed.

Online publication date: Mon, 16-Mar-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com