Factors influencing the adoption of urban commercial vegetable production in the Bangkok Metropolitan, Thailand
by Suneeporn Suwanmaneepong; Sasima Fakkhong
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 41, No. 2, 2020

Abstract: The objectives of this study were as follows: 1) to describe the socio-economic factors of urban dwellers who practise vegetable production; 2) to determine the factors influencing urban dwellers' adoption of urban commercial vegetable production (UCVP) in the Bangkok Metropolitan, Thailand. Questionnaires were administered to 134 respondents, who were randomly selected. A binary logistic regression model was employed to analyse the collected data. The results revealed that network membership and the practice of urban vegetable production has the potential to reduce the cost of buying vegetables and increase household income. The motivation that the consumption of urban vegetable products enhances people's health was found positively significant to the adoption of the UCVP practice. Moreover, the following factors were found to be negatively significant to UCVP practice adoption: access to information on urban vegetable production can also facilitate access to fresh vegetables and practising vegetable production as a recreational activity.

Online publication date: Wed, 30-Sep-2020

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