Resource orchestration in emerging markets
by Luciana Maines Da Silva; Guilherme Trez
International Journal of Business and Emerging Markets (IJBEM), Vol. 12, No. 4, 2020

Abstract: This study aims to understand the contribution of resource orchestration to the creation of competitive advantage in international foreign companies in emerging markets. We used a bibliographical review of the state of art studies based on emerging markets and resource orchestration themes. This paper contributes to understanding the relationship those themes. Based on two cases, of Norwegian companies that are nowadays established on Brazil, we propose a framework, demonstrating the relevance of the perspective of the macro-institutional environment when building the relationship between studies related to resource orchestration and the context of emerging markets.

Online publication date: Fri, 11-Dec-2020

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