Understanding small and medium-sized entrepreneurs' export motivations: an integrative cognition approach
by Kim Hoe Looi
International Journal of Business and Globalisation (IJBG), Vol. 27, No. 1, 2021

Abstract: Drawing from two cognitive theories (i.e., values theory and theory of planned behaviour), this study proposes a theoretically driven integrated model to offer entrepreneurship scholars a richer understanding of small and medium-sized entrepreneurs' psychological process of how their individualistic values are translated to export intention to new markets. Survey data from 243 Malaysian owners and managers of food and beverages companies were analysed with the structural equation modelling technique. The theoretically driven integrative model is empirically supported. Specifically, intrinsic motivations of self-direction and stimulation drive small and medium-sized entrepreneurs' export intentions to new markets, suggesting small and medium-sized entrepreneurs' goals of self-actualisation, self-development, growth and self-expansion. The proposed integrative model extends existing entrepreneurship theory and research and contributes to a more sophisticated theoretical model of the entrepreneurial process, that is, extended form of the theory of planned behaviour. The findings are valuable in forming the necessary basis for encouraging and developing entrepreneurial internationalisation activities.

Online publication date: Tue, 22-Dec-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com