Cashless payments in India: an empirical study on credit card selection and usage preferences
by Rashi Banerji
International Journal of Financial Services Management (IJFSM), Vol. 10, No. 4, 2020

Abstract: RBI and GoI have put combined efforts through various policy measures like Aadhar enabled payments, UPI-based payments, financial inclusion, demonetisation, improved digital infrastructure, etc. to progress Indian economy towards cashless payments. Credit cards are one of the widely accepted out of many cashless payment methods. Credit cards are innovative financial instruments which provide multiple benefits to consumers including cashless payment facility, short term borrowing and access to reward program, lounges, memberships which make them unique. The present study aims to empirically test the credit card selection scale and credit card usage preferences of Indian consumers through structured equation modelling. This study aims to contribute to the literature by modifying the credit card selection criteria scale developed by Gan and Maysami in 2006. The findings suggest that scale must be modified for Indian consumers. Economics, flexibility, promotion, reputation and convenience emerged as important factors that influenced credit card selection, and demographic variables age and income influenced credit card usage preferences.

Online publication date: Mon, 22-Feb-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Financial Services Management (IJFSM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com