Fintech strategy: e-reputation
by Salvatore Moccia; Maria Rodriguez García; Igor Tomic
International Journal of Intellectual Property Management (IJIPM), Vol. 11, No. 1, 2021

Abstract: Digital media use applied to professional atmosphere is increasing its relevance in the companies of the 21st century. As a consequence, organisations should bear this fact in mind and adapt their corporate strategies to the new market demands. Online social networks offer customers the possibility to bring attention to issues they believe need to be addresses by organisations. Added to this, e-reputation plays a pivotal role in determining a company's competitive advantage. This paper studies the role of e-communications in an organisation's strategy and how analytics and modelling techniques are used to take advantage of the digital media content. It discusses the historical reputational challenged experienced by banks and how can the current fintech industry take advantage of past errors. Finally, an overview of effective mechanisms to improve e-reputation is presented.

Online publication date: Mon, 01-Mar-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intellectual Property Management (IJIPM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com