The determinants of purchasing local food: price transparency and customer expertise role Online publication date: Tue, 18-May-2021
by Maher Toukabri
International Journal of Business Environment (IJBE), Vol. 12, No. 2, 2021
Abstract: In this study, we concentrate on the purchasing local food antecedents within the proximity and confidence in traceability system. Likewise, this research tests the moderating roles of the consumer's expertise and price transparency in the purchasing process of local food. The results of an empirical study directed among two samples of local food consumers, allowed us to validate the measurements and to check the research hypotheses. Therefore, we deduct that consumer expertise plays a positive moderating role in a local product consumption. Similarly, the relationship between confidence in traceability system and the intention to purchase local food is stronger when the consumer is offered not only a low price but also price transparency concerning the products in question. Hence, this research has improved the theoretical background related to local and healthy food. Moreover, it provides marketers with the real tools to promote local food consumption.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Environment (IJBE):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook