Flight shaming consumers into aviation sustainability: which factors moderate? Online publication date: Fri, 28-May-2021
by Scott R. Winter; Tracy L. Lamb; Ryan J. Wallace; Carolina L. Anderson
International Journal of Sustainable Aviation (IJSA), Vol. 7, No. 1, 2021
Abstract: Flight shaming has evolved from recent environmental activism efforts to curb air transportation use because of its adverse environmental impacts. This research aimed to determine if there was a significant effect of flight shaming on willingness to fly and identify what factors moderated this effect. Through the use of three studies and a total of 847 participants, results indicated participants were significantly less willing to fly when exposed to the flight shaming condition. Two of the four proposed moderators, value with sustainability and willingness to pay for sustainability, had a significant moderating effect where participants with high levels of these moderating variables were significantly less willing to fly than those with lower values. This research highlights the impact of flight shaming and demonstrates the need for airlines to curb the effects of flight shaming by promoting climate sustainment within their operations.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Aviation (IJSA):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook