Identifying new business areas in air transport industry using patent information Online publication date: Thu, 03-Jun-2021
by Mohsen Shafiei Nikabadi; Habib Karimian Sani-Varjovi
International Journal of Business Innovation and Research (IJBIR), Vol. 25, No. 2, 2021
Abstract: Organisations have to identify and exploit new business areas to ensure stable and continuous growth. The air transport is an important pillar of international transportation and is one of the most important economic activities for development and economic progress. In this research, 115 patents between 2000 and 2017 were reviewed to identify new areas in the air transport. After the selection of the most important criteria for the companies' assessment, we used the fuzzy analytic hierarchy process (fuzzy AHP), triangular Chang method, to gain weights of criteria, and then, by the data envelopment analysis (DEA) and BCC output model, companies operating in the air transport were ranked; companies (Airbus, LTA, Boeing) earned the most points. Ultimately, through the text mining and extraction of information, products and new areas of the industry were identified that the domains and products (aircraft, airplane and jet) were more attractive to companies than other products.
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