Online promotion of mobile banking activities - a comparative study of the US and Chinese banks
by Xiaoning Zhu; Rui Yan; Jiaqin Yang; Tingting Xu
International Journal of Mobile Communications (IJMC), Vol. 19, No. 4, 2021

Abstract: As online banking becomes more popular because of the growth in the internet usage, the competition for online performances of mobile banking activities has intensified during recent years. This paper is an attempt to investigate main issues in terms of improving the mobile banking services by comparing and evaluating the online performances of the major US and Chinese banks. The primary data for this research are collected through a comprehensive evaluation by a pre-designed observation sheet. Fuzzy technique for order preference by similarity to ideal solution (TOPSIS) is applied to evaluate the current online performances of mobile banking activities implemented by all selected banks. The managerial implications and suggestions for future research are also discussed.

Online publication date: Mon, 12-Jul-2021

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