Digitalisation in the hospitality industry: motivations, effects and role of Covid-19
by Domenico Morrone; Nicola Raimo; Annunziata Tarulli; Filippo Vitolla
International Journal of Digital Culture and Electronic Tourism (IJDCET), Vol. 3, No. 3/4, 2021

Abstract: Digitalisation is becoming an increasingly important aspect for business growth. In the hospitality industry, this wind of change is leading to a new form of tourism, known as e-tourism or smart tourism. The current knowledge about the digitalisation processes of hotel structures, their drivers and advantages, is however still limited. This study aims to fill this gap by investigating, through a case study, the level of digitalisation of hotel structures, the underlying motivations, the effects of the digitalisation processes and the role of Covid-19. The results show that the motivations are mainly connected to the desire to improve the quality of the hotel structures, to adapt to competitors and increase financial performance. Furthermore, they show that digitalisation has a series of positive effects related to the increase in revenues, reduction of costs and improvement of the corporate image. Finally, the results show that Covid-19 has significantly accelerated the digitalisation processes.

Online publication date: Mon, 26-Jul-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Digital Culture and Electronic Tourism (IJDCET):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com