Antecedents of Indian green consumer purchase intentions and behaviour: a review and future research directions
by Rajat Gera; Priyanka Chadha
International Journal of Management Practice (IJMP), Vol. 14, No. 4, 2021

Abstract: The selected papers on the antecedent factors of green consumer purchase intentions and behaviour in the Indian context are reviewed within the inductively derived themes of research methodologies used, theoretical models and antecedent factors of green purchase intentions (GPI) and green purchase behaviour (GPB). The antecedent factors are categorised according to the values-beliefs-attitudes-behaviour chain. Additional categories of 'socio-demographics/psychographics', 'personality', 'social conformity', and 'contextual' are created to include the factors not covered by the conceptual framework used for analysis and to enhance the scope of the study. Green purchase intentions and behaviour of consumers in India are the functions of various cognitive, emotional, social, attitudinal, and contextual factors that can direct marketing action and government policy for the promotion of pro-environment behaviour. The market can be segmented through psychographics and socio-demographics. Past buying behaviour and habit are significant predictors of GPI and GPB in India, in contrast to global consumers.

Online publication date: Wed, 28-Jul-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management Practice (IJMP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com