Labour efficiency in the pleasure economy: perspectives of increase in developing countries in Industry 4.0 Online publication date: Sat, 31-Jul-2021
by Aleksei V. Bogoviz; Svetlana V. Lobova; Alexander N. Alekseev
International Journal of Trade and Global Markets (IJTGM), Vol. 14, No. 4/5, 2021
Abstract: The purpose of the paper is to determine the perspectives of increase of labour efficiency in Industry 4.0 for stimulating the pleasure economy in developing countries. The authors use regression analysis for determining the dependence of the index of happiness on labour efficiency and the dependence of labour efficiency on the index of Industry 4.0 technologies application. It is substantiated that in developing countries the contradiction of social and economic criteria of the pleasure economy is preserved during optimisation of labour efficiency. It is proved that full automatisation at 'smart' companies in developing countries causes either unemployment or increase of the labour norms for unskilled workers, which hinders obtaining pleasure from labour. It is also substantiated that the scenario of moderate automatisation is most preferable - in envisages application of digital technologies and moderate norms of labour. It allows obtaining pleasure from work and showing rather high efficiency.
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