Determinants of international readiness among small and medium-sized enterprises in Trinidad and Tobago Online publication date: Mon, 20-Sep-2021
by Meena Rambocas; Dana Hayes-Burke
International Journal of Globalisation and Small Business (IJGSB), Vol. 12, No. 3, 2021
Abstract: The decision to internationalise is a well-documented area in international marketing, but the determinants of the readiness to internationalise among small and medium-sized enterprises have not been sufficiently examined. Drawing on Tan et al. (2007) model, this paper aims to test the influence of four firm-related characteristics of exposure to stimuli, management attitudinal/psychological commitment, firm resources, and lateral rigidity on readiness to internationalise. Data were collected from a sample of SMEs in Trinidad and Tobago and analysed with confirmatory factor analysis and multiple regression analysis. The study also controlled for the effects of firm size, experience and firm type. The results confirm the importance of exposure to export stimuli and firm resources on SMEs readiness to participate in international marketing activities. However, they also show that lateral rigidity and management attitudinal/psychological commitment are not significant determinants.
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