Going green? Investigating the role of GSCM practices on firm financial and environmental performance through green innovation
by Kanwal Iqbal Khan; Zwaid Babar; Sumaira Sharif; Suhaira Iqbal; Maryum Iqbal Khan
International Journal of Procurement Management (IJPM), Vol. 14, No. 6, 2021

Abstract: Green supply chain management (GSCM) is considered the provenance of best performance in every organisation around the world. Its efficient implementation leads to increase the green innovation activities, but its role remained less explored in the literature. In this study, we intended to explore how the execution of GSCM practices links with the improvement of the firm financial and environmental performance that support the concept of environmental friendly products. Data from 413 employees of GSCM award-winning companies of Pakistan were collected through a questionnaire survey. Variance-based structural equation modelling (PLS-SEM) was used to test the proposed structural model. The results suggested that GSCM practices positively affect green innovation that in turn enhances the firm financial and environmental performance. The study contributes to the GSCM literature by providing managerial implications of improved firms' financial performance with an environmental solution.

Online publication date: Mon, 04-Oct-2021

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