Critical success factors for market strategy in electric vehicles Online publication date: Tue, 26-Oct-2021
by Pedro Marques; Leandro Pereira; José Santos; Renato Costa; Álvaro Dias
International Journal of Business Innovation and Research (IJBIR), Vol. 26, No. 2, 2021
Abstract: The increasing consuming levels of fossil fuels are contributing dramatically and significantly to the climate change. Based on this assumption the automotive industry has decided to contribute to a sustainable initiative by investing in battery electric vehicle (BEV) fleets and new all purpose vehicle (APV) options, which have the purpose of enhancing and facilitate the mobility inside cities. This paper aims to estimate the impact and changes in the Portuguese transportation sector, as well to assess the customer perception and identify the decision-making factors of an electric vehicle. The results predict a growth of the APV in Europe and in Portugal along with average age of the Portuguese automotive car park. It is also expected a growth of the charging points infrastructure and the mobility options within the city. Moreover, the price and autonomy are the two most valued factors in an EV and the brand and technology the least.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook