'The influence of selected factors on online shopping behaviour': a study with respect to Kottayam district Online publication date: Wed, 03-Nov-2021
by Neethu Ann Georgie
International Journal of Business and Globalisation (IJBG), Vol. 29, No. 3, 2021
Abstract: Consumer behaviour places a key role in determining the success or failure of any business. The case is not different with respect to online retailing which uses internet as the medium for purchasing and the consumers have varied intuitions with respect to this medium. As a single factor can create different responses among consumers, it has been an area of interest for marketers and researchers. The current study aims in analysing the sway of factors like socio-demographics, convenience, delivery, return policy and ease of using debit/credit card information with respect to consumer's behaviour towards online shopping and correlation using SPSS is used to evaluate the influence. The cram conducted shows that convenience act as motivating factor whereas fear for loss of money, non delivery and improper return policy have depressing effect. Similarly, age is capable of influencing online shopping behaviour whereas gender and educational qualification are unable to do so.
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