Factors governing domination and motivation behind donation-based crowdfunding in India
by Vijaya; Himendu P. Mathur
International Journal of Indian Culture and Business Management (IJICBM), Vol. 25, No. 3, 2022

Abstract: Crowdfunding is an open call for financial resources from a group of people to fund a particular initiative with commercial and non-commercial motives. Crowdfunding in India is dominantly donation-based. The main objective of the study is to explore the reasons behind the dominance of donation-based crowdfunding in India and to explore the factors that motivate fund providers to participate in donation-based crowdfunding. The findings of the study reveal that the sense of pride and satisfaction, funders tendency to follow herd and trend, emotions and religious beliefs, fund providers choice of data privacy, lack of financial burden, and minuscule return promised in other forms of crowdfunding are factors responsible for the dominance of donation-based model of crowdfunding in India. The study also concludes that interest and association with the cause, project novelty and characteristics, shared thoughts and beliefs, prosocial motives, and personal networks motivate fund providers towards backing donation-based crowdfunding projects.

Online publication date: Mon, 09-May-2022

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