Sanitary napkin manufacturing units: creating entrepreneurial opportunities for rural females in India Online publication date: Mon, 04-Jul-2022
by Umesh Shrivastava; Satya Ranjan Acharya
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 18, No. 4, 2022
Abstract: This paper focuses on an entrepreneurial solution to a daunting problem of non-usage of sanitary napkins among rural females of developing countries, and the reason behind it. It encompasses an action research to understand if there can be a viable entrepreneurial opportunity amidst the taboo of menstruation. To understand the reason for non-usage of sanitary napkins, the research draws on literature to identify independent variables which are: accessibility, affordability and awareness. A sample of 500 rural females was taken in two days. Data was collected through administered questionnaire and was nominal in nature. Chi-square and pseudo R-square tests were applied to the data and accessibility had a significant loading on the dependent variable. The finding has a significant implication on rural business development through entrepreneurial opportunity recognition.
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