What are the barriers to information technology adoption in Moroccan SMEs? An empirical investigation using the structural equation modelling
by Marieme Chouki; Omar Khadrouf; Mohamed Talea; Chafik Okar
International Journal of Business Innovation and Research (IJBIR), Vol. 29, No. 1, 2022

Abstract: This study aims to better understand information technology adoption and to assess barriers preventing information technology adoption (ITA) within small and medium enterprises (SMEs) in developing countries. To do so, we have explored managers, users, resources, organisations' related barriers and external barriers, thus we tested our research model within the cases of Moroccan SMEs. The paper provides ITA barriers by combining views from the literature. We deployed a positivism paradigm using quantitative method. Survey was directed to collect data from 147 Moroccan SMEs having difficulties to successfully adopt their Information technologies (IT). Data analysis was performed on the basis of using the partial least squares structural equation modelling (PLS-SEM). The collected results have shown that the significant barriers preventing and hampering ITA within Moroccan SMEs are user's characteristics. These findings explain the Moroccan societal culture that defines the employee/user's characteristics in SMEs.

Online publication date: Mon, 26-Sep-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com