The organisational communication role to the cross-functional collaboration on the product development process
by Camila Kolling; Cassiana Maris Lima-Cruz; Janine Fleith de Medeiros
International Journal of Business Innovation and Research (IJBIR), Vol. 29, No. 1, 2022

Abstract: Cross-functional collaboration is one of the decisive factors to the innovation success of new products. However, since the new product development (NPD) demands that different perspectives are considered, organisational communication is one of the fundamental issues for the collaboration happens. Thus, the study objective is to analyse the organisational communication role to the cross-functional collaboration on the NPD process. An exploratory research was performed, with a qualitative and quantitative approach along with managers from industries of distinct sectors. The results pointed that organisational communication is important to the cross-functional collaboration, being able to be complicated mainly by factors like the organisational culture and distinct organisational points of view and favoured through discussion of problems and solutions and formulation of common objectives. Considering the results, we proposed a process model to assist the industries to optimise the cross-functional collaboration on NPD through organisational communication.

Online publication date: Mon, 26-Sep-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com