Examining Taiwan's national health insurance website quality and customers' loyalty
by Jengchung Victor Chen; Timothy McBush Hiele; Mei-Tsui Lin
International Journal of Healthcare Technology and Management (IJHTM), Vol. 19, No. 2, 2022

Abstract: The favourable impact on the assessment of website quality and response from customers can explain and justify the manifestation and significance of an online healthcare platform. This study applies the information systems (IS) success model and technology acceptance model (TAM) to assess Taiwan's bureau of national health insurance (BNHI) online platform. In particular, this study presents and empirically tests the research framework by using a SmartPLS path analysis through the use and validation of Taiwan's BNHI customers' feedback. Overall, this study sheds light on the value and importance of a medical institution and/or organisation to offer better and quality information technology (IT) platform that can serve and retain its loyal customers.

Online publication date: Fri, 30-Sep-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Healthcare Technology and Management (IJHTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com