To switch or not to switch? Investigating users' switching behaviours of fitness wearable devices
by Jengchung Victor Chen; Quang-An Ha; Andree E. Widjaja; Nguyen Thi Lien
International Journal of Mobile Communications (IJMC), Vol. 21, No. 1, 2023

Abstract: Fitness wearable devices (FWD) have become an increasingly popular and competitive market with many alternative products. A large number of studies on FWD have been carried out, mainly focused on the user's early adoption. However, limited attention has been given to the post adoption stage, especially user's switching behaviours. This research aims at examining the determinants of users' switching intention in the context of FWD. This study draws upon the push-pull-mooring (PPM) framework to construct a conceptual model with low enjoyment and low satisfaction as push effects; alternative attractiveness, health benefits, and subjective norm as pull effects; switching cost and the need for variety as mooring effects. The findings demonstrated that low enjoyment, switching cost and all pull factors had significant impacts on a user's switching intention. Moreover, the switching cost partially moderated the relationship between the push factor and a user's switching intention. The results, theoretical, and practical implications are further discussed in this paper.

Online publication date: Thu, 01-Dec-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com