On the integration path between reading promotion activities and traditional culture in the university library Online publication date: Wed, 14-Dec-2022
by Weiying Zheng; Zhiyi Zhao
International Journal of Data Science (IJDS), Vol. 7, No. 3, 2022
Abstract: This paper gives the meaning of reading promotion, determines the characteristics of reading promotion activities in university libraries, analyses the practical significance of reading promotion activities in university libraries, and analyses the feasibility of carrying out reading promotion activities in university libraries. According to the above basis, the selection of reading promotion evaluation indicators is realised, the analytic hierarchy process is used to construct the discrimination matrix, and the AHP method is used to calculate the weight of reading promotion indicators, so as to realise the integration of reading promotion activities of the university library and traditional culture. Through the verification of integration satisfaction, the integration satisfaction of reading promotion activities and traditional culture of this method can reach 97.5%, which shows that this method can realise the integration of reading promotion activities and traditional culture of university libraries.
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