Sales of hand sanitisers in the Indian market - factors and consumer perceptions Online publication date: Thu, 05-Jan-2023
by Rishi Sahai; Pratap Chandra Mandal
International Journal of Society Systems Science (IJSSS), Vol. 14, No. 1, 2022
Abstract: Hand sanitisers have emerged as basic necessities with the outbreak of the COVID-19 pandemic. The study aims to understand consumer behaviour towards hand sanitisers and to highlight the attributes of hand sanitisers which consumers consider important while selecting a hand sanitiser to purchase. Primary and secondary data are collected and are statistically analysed. Exploratory factor analysis (EFA) is performed to develop a factor structure. The six factors which emerge from the analysis include ingredients of the sanitiser, properties of the sanitiser, branding of the sanitiser, efficacy of the sanitiser, cost-effectiveness of the sanitiser, and alcohol content in the sanitiser. This research would be useful for academicians and researchers who could develop hand sanitisers which are more hygienic and consumer friendly. Marketing managers of firms selling hand sanitisers would greatly benefit as this study could help them shape their marketing campaigns and in turn improve their product sales.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Society Systems Science (IJSSS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook