Mediating the impact of innovation on the relationship between branding, organisational learning capability and SMEs performance
by Muhammad Haroon Hafeez; Waheed Ali Umrani; Mohd Noor Mohd Shariff; Umair Ahmed; Uzma Haroon; T. Ramayah
International Journal of Trade and Global Markets (IJTGM), Vol. 16, No. 1/2/3, 2022

Abstract: The purpose of this paper was to examine the relationship between branding and SME performance as well as organisational learning capabilities and SME performance. In addition, the current study also examines the indirect effect of innovation on the branding-SME performance relationship and the organisational learning capabilities-SME performance relationship. Using a survey method, data was collected from SME owners/managers of the Sports Industry in Sialkot, Pakistan. The questionnaire was adopted from the literature. The method of data collection was self-administration and a total of 346 responses were collected. Our results show support for a direct relationship between branding and SME performance as well as organisational learning capabilities and SME performance. Additionally, results revealed that innovation mediates the relationships between branding and SME performance as well as organisational learning capabilities and SME performance. This paper extends the body of knowledge by providing empirical evidence in favour of resource based view (RBV) theory, under which we found support for the hypothesised relationships.

Online publication date: Fri, 06-Jan-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Trade and Global Markets (IJTGM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com