The measurement and promotion of brand influence of Xi'an exhibition industry based on the construction of free trade zone Online publication date: Thu, 19-Jan-2023
by Peng Zhang
International Journal of Data Science (IJDS), Vol. 7, No. 4, 2022
Abstract: This study analyses the measurement and promotion measures of the brand influence of Xi'an convention and exhibition industry under the background of government management and the construction of free trade zone. Rigorous market research is the requirement of the time to adjust measures to local conditions to develop the exhibition economy. A reasonable plan includes exhibition venues and large cities' layout exhibition venues while small and medium-sized cities also want to highlight the characteristics of the venue to avoid wasting social resources. The number of convention visitors determines the success or failure of an event, as well as the economic benefits of a destination. For the government management, playing a crucial role is to investigate the status quo, conditions, internal relations, external support, whether there are problems, whether there is a large area of promotion in China and other issues of advanced significance.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Data Science (IJDS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook