A game theory framework for newly launched greening product in two-echelon supply chain
by Sukhendu Bera; Raghu Nandan Giri; Dipak Kumar Jana; Kajla Basu; Manoranjan Maiti
International Journal of Operational Research (IJOR), Vol. 46, No. 2, 2023

Abstract: A two-echelon supply chain model is considered where one manufacturer and one retailer reduce the customers' sensitivity to the product price and stimulate the demand of the product by introducing facilities such as the product's greenness, service level and promotional effort. They share the costs jointly on the above facilities following some agreements. The models are formulated as profit maximisation problems for the whole system and the individual chain members. The game theoretical approach is used to solve the models under centralised and decentralised decision scenarios. Several particular models are studied by considering one or two facilities (greenness, service level and promotional effort) at a time. Finally, numerical experiments are conducted and some managerial decisions are presented from the optimal results and sensitivity analyses. It is demonstrated that the greenness, service level and promotional effort activities stimulate higher demand and fetch more profits for the supply chain and its members.

Online publication date: Fri, 24-Feb-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Operational Research (IJOR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com