An augmented reality workflow for creating 'live' wine labels Online publication date: Fri, 17-Mar-2023
by Michalis Vrigkas; Georgios Lappas; Alexandros Kleftodimos
International Journal of Entertainment Technology and Management (IJENTTM), Vol. 1, No. 4, 2022
Abstract: Augmented reality (AR) technologies are constantly developing in various fields of communication such as entertainment, education, information, and marketing and other fields such as industrial product design among others. This paper aims to present an integrated AR workflow for the labelling of wine products. The proposed wine label enhancement workflow may work as follows: the wine business comes up with the idea of creating an AR experience for its wine products, and then an AR expert designs the AR experience, and develops the AR application. As a final step in the process, the application is distributed to the users with the use of various platforms and the experience can then be activated by pointing the camera of a mobile device to the bottle label. The AR content is then generated and displayed to the user who can interact with the digital product on a whole new level.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entertainment Technology and Management (IJENTTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook