Online shopping spree in times of COVID-19 pandemic Online publication date: Wed, 05-Apr-2023
by Lilia Khrouf; Souad Maghraoui
International Journal of Electronic Business (IJEB), Vol. 18, No. 2, 2023
Abstract: This article aims at shedding the light on the role played by the user's psychological states on online compulsive shopping and the resulting attitude towards online shopping during the COVID-19 pandemic. Based on escape theory, we proposed a conceptual model tested through a survey conducted on 300 internet users. Data was analysed through a partial least squares analysis and revealed that online compulsive buying appears in consumers whose personalities are marked by materialism (acquisition centrality), anxiety about COVID-19, and boredom due to lack of activity. In addition, it was proven that online compulsive shopping leads to positive attitudes towards online shopping. The results contribute to theoretical and managerial understanding of online compulsive shopping in times of sanitary crisis.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com