Organisational culture, revealed innovation advantage and growth - a framework of analysis
by Anwesha Modak; Tamal Datta Chaudhuri
International Journal of Management and Enterprise Development (IJMED), Vol. 22, No. 2, 2023

Abstract: The purpose of this paper is to provide a framework for understanding the role of organisational culture in innovation for Indian companies of different sizes. We consider various aspects of an organisation like inward looking organisational emphasis, customer interface, competition driven organisational culture, organisational mindset, digitisation, digitalisation, digital transformation, organisational environment, leadership, emphasis on human resources and technology orientation that can aid in the process of innovativeness and innovation orientation of companies. A simple text mining exercise is proposed for the purpose and a revealed innovation advantage index is introduced to measure and rank companies in terms of innovativeness. We observe that companies, irrespective of their size, are lagging in terms of technology orientation, but their organisational orientation is strong. Specific insights emerge from the analysis regarding relation between innovativeness and growth, productivity and market perception.

Online publication date: Wed, 05-Apr-2023

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