Selection of delivery and distribution mode through analytical hierarchy process
by Md Salahuddin Ayuby; Arsalan Paleshi
International Journal of Logistics Economics and Globalisation (IJLEG), Vol. 10, No. 1, 2023

Abstract: The goods flow strategy from suppliers to stores is a critical element in determining the success of a retailer in the highly digitalised market. There are multiple strategies for supplying goods from suppliers to stores. Different factors play important roles in the decision-making process. Each strategy has its own set of benefits and drawbacks in a specific business context. In this paper, we have compared five different strategies, and propose the right delivery and distribution mode for a home furnishing retailer, considering important factors such as customer satisfaction and cost. We have used the analytical hierarchy process (AHP) to determine which delivery and distribution mode should be selected.

Online publication date: Mon, 10-Apr-2023

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