Unreal? Insights from newly constructed 'real' tennis courts and lessons for future growth
by Malek Al-Chalabi
International Journal of Sport Management and Marketing (IJSMM), Vol. 23, No. 4, 2023

Abstract: Tennis is a global sport that captures the fascination of many. Although its popularity is much smaller, 'real' tennis (the sport which tennis originates from) is still played today. The literature has examined the history of real tennis in great depth, but presently there is limited research that has focused on the recent growth of the sport. Four newly constructed real tennis courts have been built in the last 20 years. The objective of this paper is to understand how these courts came to be and to assess what lessons can be learned to grow the sport in a new country. Since this is an unexplored subject, the research provides innovative findings on fundraising and sports management for real tennis and the implications for niche sports are also presented.

Online publication date: Wed, 05-Jul-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com