Monetary and non-monetary factors to leverage revisit intention: the key to survival for tourism in Indonesia during pandemic
by Amelia Amelia; Ronald Ronald
International Journal of Trade and Global Markets (IJTGM), Vol. 17, No. 3/4, 2023

Abstract: Tourism is an important economic sector in Indonesia. This research is interested to study especially in the era of the Covid 19 pandemic. This type of research is causal research with 250 respondents. The result shows that eight hypotheses are supported while two hypotheses are rejected. The rejected hypotheses are the effect of destination appearance and reputation to perceived value. The biggest influence in creating revisit intention is the perceived value because the compatibility between the health protocols required by the government and the protocols applied at tourist sites is the first and most important impression for customers.

Online publication date: Fri, 07-Jul-2023

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